Hilton International Installs IDeaS

5th Dec 2003

IDeaS, the leading provider of hospitality revenue optimization solutions
and one of America`s fastest growing technology companies, announced today
the installation of IDeaS in three new Hilton International properties.
These installations are a part of a continuing rollout of IDeaS Revenue
Optimization Solution in Hilton International properties worldwide.

“Automated revenue optimization has been an integral part of Hilton
International`s revenue strategy for many years,” comments Tim Davis,
Senior Vice President of Distribution and eCommerce with Hilton
International. “When we selected IDeaS as our revenue optimization
provider in 1997, we knew we had found a long term partner to help us
execute and achieve our goals. Hilton International maintains a close
partnership with IDeaS and we have confidence in their solutions and their
outstanding team.”
Hilton International began their rollout of IDeaS Revenue Optimization
Solution in 1997 with the installation of IDeaS in The London Hilton on
Park Lane and the Hilton Brussels and has since installed IDeaS in 82
properties worldwide. Most recently, IDeaS has installed its solution at
NICON Hilton Abuja in Nigeria, as well as the Hilton Sandton and the
Hilton Durban in South Africa. In the coming months, Hilton International
is scheduled to install IDeaS at the Hilton Athens as well as five Scandic
hotels, a mid-market brand operated by Hilton International.

“The Hilton International brand is known throughout the world as the
leader in the hospitality industry. We can attribute our market position,
in large part, to our affiliation with Hilton International,” comments
Joseph Martino, Senior Vice President of IDeaS. “IDeaS has worked very
closely with Hilton International over the years and this partnership has
contributed not only to the success of IDeaS Revenue Optimization
Solution, but has helped IDeaS continually develop next generation
technology that provides meaningful solutions to the hospitality industry.”

About Hilton International
Hilton International (HI), an operating division of the UK based Hilton
Group plc, owns the rights to the Hilton brand name throughout the world,
with the exception of North America. HI operates over 400 hotels, with
some 250 branded Hilton, over 150 under the mid-market Scandic brand plus
15 luxury Conrad hotels, under a joint venture agreement with Hilton
Hotels Corporation (HHC). Hilton International Grand Vacations Club
(HIGVC) operates 176 time ownership properties in Egypt and Scotland.
Hilton International employs over 65,000 staff in over 70 countries. A
global marketing alliance between Hilton International and the North
American based Hilton Hotels Corporation, extends the number of hotels
operated by both companies worldwide to over 2,400 over 500 of which are
branded Hilton.

Committed to doing business in a responsible way, Hilton International`s
aim is to bring a positive benefit to the societies in which it operates
through high quality services, economic growth, environmental protection,
community involvement and employment.


About IDeaS
Integrated Decisions and Systems, Inc. (IDeaS) is the leading provider of
pricing and revenue optimization solutions that deliver measurable revenue
increases. IDeaS enterprise software solutions create compelling value:
Guaranteed revenue increases, increased profit margins and enhanced asset

IDeaS primary market focus is the global hospitality industry. The
Company`s clients include some of the most-prestigious companies in the
world, including Hilton International, InterContinental Hotels Group,
Hyatt International, Mandarin Oriental Hotel Group, Shangri-La, Kempinski
Hotels & Resorts, Conrad Hotels, Universal Orlando, The Venetian Resort
Hotel Casino, Vail Resorts and Gaylord Entertainment properties, such as
Gaylord Opryland.

Headquartered in Minneapolis, Minnesota, IDeaS maintains global
technology, support and sales offices in North America, the United
Kingdom, Europe, Australia and Asia. For more information, visit
http://www.ideas.com/ or call +1 952 698 4200.



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