Radisson Edwardian Launch TV Campaign

24th Nov 2003

November sees the launch of Radisson Edwardian’s first ever regional TV advertising campaign.  The commercials are being transmitted at prime time slots all over the country (excluding London area stations) between the 19th and 30th of November. Radisson Edwardian have committed to seventy commercial slots, advertising the hotels in conjunction with the national “Visit London” initiative. The TV slots each 10 seconds in duration will link Radisson Edwardian Hotels with the “Totally London” campaign, offering a 50% discount off the regular Edwardian room-rates when booked using a special free phone number and campaign reference.
This important milestone for Radisson Edwardian is their first venture into national TV advertising and signals their developing position as a market leader in London`s hospitality industry.

Radisson Edwardian Hotels is one of the UK’s largest, privately owned, luxury hotel groups.  The group has a total of nearly 2,300 guest rooms and 95 meeting rooms.  Included in the group are the May Fair (Green Park), Radisson Edwardian at Heathrow, The Hampshire & The Pastoria (Leicester Square), The Marlborough & The Kenilworth (Bloomsbury), The Berkshire & The Sussex (Oxford Street), The Mountbatten (Covent Garden), The Grafton (Tottenham Court Road) and The Vanderbilt (Kensington)



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