oday, W Hotels—the world`s foremost “style” hotel brand—makes a bold entry into Latin America with the opening of the architecturally-striking W Mexico City situated in the upscale Polanco neighborhood. With cherry red rooms, hammocks in the showers, a sunken private dining room and a transparent, five-story all-glass facade—which will give sidewalk voyeurs a glimpse of the lively restaurant, bar and lounge scene inside—W Mexico City features some of the most envelope-pushing design in the world.

In developing the 25-story, 237-room hotel, Starwood and Mexico City-based Grupo Plan S.A. de C.V. joined forces with innovative New York-based design team STUDIO GAIA to create W`s most `out of the box` design yet for its 18th property.

“With W we continue to experiment with design that functions and delights,” said Barry S. Sternlicht, Chairman and CEO of W`s parent, Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT). “This is certainly our most avant-garde hotel yet. The design is sophisticated, vibrant, sexy and full of surprises—which fits in well with Mexico City, and particularly the Polanco neighborhood.”

Located in the heart of that exciting area, on the corner of Campos Eliseos and Andres Bello, W Mexico City includes The Whiskey, Rande Gerber`s first bar outside the U.S., signature restaurant Solea, a full spa featuring Adobe sauna, a ballroom, a conference center and nine `Loft` suites, including the Presidential `Extreme Wow` suite.

Like all W properties, W Mexico City has a full-service business center, 24-hour room service, concierge, W`s signature “Whatever/Whenever” service. W Mexico City has 6,650 square feet of meeting facilities, including a ballroom and conference center. A signature W program designed to liven up meetings, “Sensory Setup,” is available to ease guests into a creative frame of mind, with lively music, smells, tastes and visuals.

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