A regular Best Western Australia corporate guest was so impressed by the chain that he bought his own Best Western motel.
THE WORLD’S LARGEST HOTEL CHAIN® added the Best Western Motto Farm Motel in Motto, New South Wales to the Best Western brand in Australia.
Owner Les Merrett was a Best Western Australia Platinum Club member - the elite tier of the corporate loyalty rewards program comprised of the top 500 Best Western regular corporate customers.
“I spent a lot of time in Best Western properties, so I became very familiar with the brand and with some of the Best Western property owners and managers. This led to my decision to buy a motel of my own and of course, I immediately joined the Best Western chain,” Merrett said.
When asked what it was about the Best Western brand that so impressed him, Merrett said the key factor was the global Best Western Quality Assurance Program. “As a frequent traveller I know how important consistent standards of quality, service and facilities are to a guest and the Best Western program is undoubtedly one of the best in the industry.”
Best Western offers global standards of excellence, which are consistent across 4,000 hotels worldwide. All Best Western properties undergo a stringent quality assurance program and must pass more than 200 quality checks.
Located 23 kilometres north of Newcastle, the Best Western Motto Farm Motel offers 80 rooms including deluxe spa rooms, family suites and two-room suites. The largest motel in the Newcastle region, the property specialises in group bookings and provides all guests with cooking facilities, Foxtel, tennis courts, 24-hour Café serving full meals and 24-hour reception. The property also boasts a conference and function centre. Merrett also plans to grow and improve the property further.
CEO Best Western Australia, Rodger Powell said, “In terms of receiving positive guest feedback Mr. Merrett has taken it to a new level. He was so impressed with Best Western he actually went out and bought a motel!”
Powell also said the property was in a great strategic location for Best Western. “Motto Farm attracts drive though business and considerable coach and group business which compliments our existing portfolio of properties around this region.”
As part of the Best Western brand, Best Western Motto Farm Motel features BestRequests?, frequently requested guest amenities and services including: available continental or hot breakfast, data port connections in all guest rooms, iron and ironing boards, hair dryers, coffee/tea makers in all rooms, designated non-smoking rooms, complimentary toiletries available upon request, bottled or canned water available on-site, photo copy facilities available on-site during reception hours and much more.
In addition, Best Western Motto Farm Motel will benefit from global brand power, worldwide reservations systems, advertising, sales, marketing, government and industry lobbying and operational support services such as purchasing, quality assurance standards, training and a dedicated IT help desk.