Super 8 Motels Inc. today announced it has retained Phoenix-based Marketing Champions LLC as its agent for motor sports marketing and promotions.

Marketing Champions will be responsible for leveraging the brand’s current sponsorship of NASCAR driver Ricky Craven and his #32 Tide/Super 8 car and evaluating any future opportunities within the motor sports market

“The Super 8 brand is looking to build on the success it has found through its sponsorship of Ricky Craven by evaluating additional opportunities available within the market,” said Super 8 President John Valletta. “We are confident in Marketing Champions’ knowledge of the motor sports market and their ability to maximize sponsorship programs.”

Marketing Champions specializes in establishing and implementing “well-chosen, well-managed” motor sports sponsorship programs, said Todd Davis, company president. “There are a significant number of partnering and cross-promotional opportunities that allow motor sports sponsors to leverage the tremendous loyalty of NASCAR fans. We will focus on finding those opportunities for Super 8.”

Super 8 Motels Inc., founded in America`s heartland in 1974, is one of the world’s largest economy lodging chains, with 2,086 motels representing 126,989 rooms throughout the United States and Canada. All Super 8 motels are independently owned and operated under franchise agreements with Super 8 Motels Inc. Reservations can be made through Superline®, Super 8’s toll-free reservation center at (800) 800-8000, or online at www.super8.com. Super 8 Motels Inc. is a subsidiary of Cendant Corporation (NYSE: CD).

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