Worldwide lodging franchisor Choice Hotels International, Inc. (NYSE:CHH), is launching a Best Choice e-Rate Guarantee via its proprietary website, Choicehotels.com, that guarantees consumers the best online rates for stays at its Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, MainStay Suites, Econo Lodge and Rodeway Inn brand hotels throughout the U.S. and Caribbean.
A traveler looking to take advantage of the Best Choice e-Rate Guarantee must simply have a confirmed reservation for a room at any domestic Choice Hotels brand hotel on Choicehotels.com, then shop for a better rate on alternative 3rd party travel web sites that identify the hotel and room rate prior to booking a room.* If a lower online rate is available, the traveler then submits a Best Choice e-Rate Guarantee claim form, found online at Choicehotels.com. Once the alternate rate is verified, Choice Hotels will adjust the traveler`s original reservation to the lower rate - and take off an additional 10 percent.
The Best Choice e-Rate Guarantee becomes effective on March 28, 2003.
“The online hotel marketplace, with its myriad rates and discounts, just got a lot easier to navigate,” said Wayne Wielgus, Choice Hotels` senior vice president, marketing. “Travelers looking for the best online rates at our hotels will find them at ChoiceHotels.com - guaranteed.”
Wielgus added that the Best Choice e-Rate Guarantee program also benefits the company`s 3,500 domestic franchisee owners. “Our hotel owners realize more direct profits when they sell rooms via Choicehotels.com,” he said. “And the integrity of our brands is enhanced significantly as we drive more business through our own site.”
Choice Hotels International is one of the world`s largest lodging franchisors, marketing more than 5,000 hotels open or under development in 42 countries under the Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, MainStay Suites, Econo Lodge, and Rodeway Inn brand names. For more information on Choice, visit the company`s web site at www.choicehotels.com.
Choice Hotels, Choice Hotels International, Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, MainStay Suites, Econo Lodge, and Rodeway Inn are proprietary trademarks and service marks of Choice Hotels International.