Las Vegas, Nev., Dec. 17, 2002—Ameristar Casinos, Inc. (Nasdaq-NMS: ASCA) has appointed Michael McNamee to the position of Vice President of Player Development. In this role, he will direct the company’s efforts to maximize guest loyalty, to include managing player hosts and guest service ambassadors, organizing national and local events and overseeing comp practices at each of Ameristar’s six casinos. He will also supervise Star Clubs, Ameristar casinos’ private lounges for top players.
McNamee’s career spans 15 years in gaming marketing, and an additional 10 years in finance. Before joining Ameristar, McNamee was the Senior Vice President of Marketing for Hollywood Casinos in Shreveport, La. Previously, he served as the Vice President of Marketing for Resorts Atlantic City where he was responsible for advertising, public relations, database marketing, entertainment and slot promotions. At Resorts, he established a slot club that was recognized as “most innovative” in the gaming industry. He was also Vice President of Marketing at Caesars Indiana, Caesars-ITT, the Desert Inn and Trump Castle. Before entering the gaming industry, he held director positions in planning and analysis and corporate development.
“I am very pleased to announce that Michael has joined our team,” says Paul Eagleton, Vice President of Marketing. “His expertise in marketing gaming properties in multiple jurisdictions will be very valuable to our player development program.”
McNamee holds a bachelor’s degree and a master’s in business administration, both from Temple University. He is author of the book Understanding Casino Marketing, published in 2002 by Book-Mart Press.
Ameristar Casinos, Inc. is an innovative, Las Vegas-based gaming and entertainment company known for its distinctive, quality conscious hotel-casinos and value orientation. Led by President and Chief Executive Officer Craig H. Neilsen, the organization’s roots go back nearly five decades to a tiny roadside casino in the high plateau country that borders Idaho and Nevada. Publicly held since November 1993, the corporation owns and operates six properties in Nevada, Missouri, Iowa and Mississippi, two of which carry the prestigious American Automobile Association’s Four Diamond designation. Ameristar’s Common Stock is traded on the Nasdaq National Market System under the symbol: ASCA.