Destination Hotels & Resorts (DH&R), the second largest hotel management company in the country, announced the formation of the “Distinctive Experience Alliance”, a marketing alliance with United Kingdom-based De Vere Group PLC, a company that manages a similar class of upscale and luxury hotels and resorts. The partnership with De Vere Hotels, widely-recognized for its service-oriented hospitality, will provide consumers with over 45 hotels of comparable service and quality in the United States, England, Ireland and Scotland—all offering ‘distinct experiences in unique destinations.
The partnership between DH&R and De Vere will allow both companies to cross-market their properties, offering customers and travel planners a larger portfolio of properties including over 30 golf courses and more than 10 spas.
“By creating an alliance with a U.K.-based hotel management company with properties that have similar brand positioning and quality of customer service to our own, we will better serve our customers by offering a wider range of destination options,” says Brian Windle, Senior Vice President of Sales & Marketing for Destination Hotels & Resorts. “The partnership with De Vere will also enable DH&R to increase its exposure across the Atlantic in an extremely cost-effective manner.”
“It was important for us to choose a comparable North American partner to complement our distinct portfolio,” said Nick Turner, Director of Sales, Distribution & Revenue Management for De Vere Group PLC. “We look forward to working together to leverage a number of tactical sales and marketing initiatives, sure to lead to increased sales and exposure of all our properties.”
The Distinctive Experience Alliance enhances the marketing channels for both companies. Reciprocal distribution of collateral materials, Web site links, shared trade show representation, exchanged customer lists, cooperative public relations opportunities and sharing of sales and marketing best practices are among the strategic benefits of the new partnership.
In addition to marketing opportunities, sales of both companies’ properties are expected to increase. Both sales forces will be able to cross-sell via a lead referral program; especially on the meetings and conventions side since both companies’ portfolios have many properties with state-of-the-art meeting facilities.
While DH&R and De Vere have aligned business goals, the companies also share a mutual culture that places a premium on offering a high-level of service across the range of their properties while maintaining the unique appeal of each hotel or destination.
Destination Hotels & Resorts (DH&R), a privately held company located in Englewood, Colorado is one of the largest independent lodging management companies in the United States operating 27 independent, luxury and upscale hotels, resorts and golf clubs in the United States. Destination Hotels & Resorts’ portfolio features more than 7,000 guest rooms, 16 golf courses and eight full-service spas. Each distinctive, well-situated Destination Hotels & Resorts managed property offers exceptional recreational, business travel and conference facilities.
Destination Hotels & Resorts’ managed properties include the Hotel del Coronado near San Diego; Algonquin Hotel in New York City; NINE ZERO in Boston; Wild Dunes Resort in Charleston; Vail Cascade Resort & Spa in Vail; Royal Palms Hotel and Spa in Phoenix; Sunriver Resort in Sunriver, Oregon; and The Argent Hotel in San Francisco. You can visit Destination Hotels & Resorts online at www.destinationhotels.com. Travel professionals can access Destination Hotels & Resorts’ properties on the global distribution system via the company’s chain code, DN.
De Vere Hotels is a distinctive collection of 21 of the finest four- and five-star hotels in the British Isles and features 3,300 rooms. These include nine of the country`s leading golf resorts, such as the world famous The De Vere Belfry, North Warwickshire, recent host venue to the 34th Ryder Cup matches, now the World`s third largest televised sporting event. De Vere also has an impressive string of south coast hotels including The De Vere Grand, Brighton as well as outstanding destinations such as the De Vere Cameron House on the shores of Loch Lomond, Scotland. The hotels are positioned to serve the conference as well as the upper short breaks market where De Vere has considerable strength.
The De Vere brand is highly regarded for delivering excellent service in hotels that have maintained their individuality. There is also a growing network of 12 independently owned Associate Hotels, which participate in the Group`s marketing program. De Vere Hotels also operate 126 5-star timeshare lodges in three of its golf resort properties (De Vere Resort Ownership - DVRO). De Vere has recently changed its chain code on the global distribution system from FT to DV and can be accessed online at www.devereonline.co.uk.