Patriot American Hospitality, Inc. (“Patriot”), whose shares (NYSE:PAH) are paired and trade as a single unit with those of Wyndham International, Inc. (“Wyndham” and, with Patriot, the “Companies”), will unveil Wyndham International`s first-ever franchising program at the 14th Annual Hotel Industry Investment Conference, Jan. 12 - 14, at the Century Plaza Hotel & Tower in Los Angeles.
Several Wyndham International executives will be on hand to help launch the franchising program and answer questions from hoteliers and others interested in learning more about franchising `The Wyndham Way.`
“Key players in the lodging and real estate industries have been asking for years to become part of the Wyndham brand and its terrific story,” said Wyndham International Executive Vice President Tom Lattin. “Now we can accommodate those requests. We have six powerful products immediately available or under development for franchising within the Wyndham International family. Each is attractive for its own unique and compelling reasons, and we expect that people will find Wyndham`s franchising philosophy equally as unique and attractive.”
Lattin will be joined by David Johnson, president of Wyndham Garden Hotels and Wyndham Grand Heritage Hotels, and other key company executives during the conference. Additional information about Wyndham`s hotels and franchise program will be available during the conference at a booth staffed by Wyndham representatives. Among the items available will be brochures and a video featuring the Wyndham brands available for franchising; Wyndham executives and current Wyndham hotel operators will be available to answer questions regarding the company`s new program.