La Quinta Adds VP to Lead E-Marketing

4th Nov 2002

La Quinta Corporation proudly announces the appointment of Sandy Heilman to the position of vice president of electronic distribution and marketing. In her new position, Heilman will lead the development and implementation of business and marketing strategies for third-party websites, global distribution systems (GDS) and the company’s new, redesigned website, Heilman has nearly 20 years of experience in the hospitality industry, serving in a variety of management capacities with Choice Hotels International the last 15 years. Most recently, as senior director of electronic distribution at Choice, she oversaw the development of functions that generated revenue for eight brands through multiple GDS and Internet distribution systems, as well as company web sites.

In June, La Quinta launched the company’s new website, Originally launched in 1997 as, the new website offers visitors an improved reservations process, with fewer steps needed from start to finish to confirm a reservation. More user-friendly features include the ability to search for a La Quinta Inn or La Quinta Inn & Suites hotel by location, point of interest or by route, a complete description of each La Quinta hotel nationwide, as well as a listing of recent and future openings.

“We firmly believe our ability to generate additional revenues via electronic distribution channels and are significant to the future RevPAR growth of La Quinta,” said Francis W. “Butch” Cash, president and CEO for La Quinta Corporation. “Sandy’s experience in maximizing revenues from these areas will be key in helping us attain our company`s financial goals. I am pleased to welcome her to the La Quinta family.”

Based on surveys and other feedback, the new and improved, features other enhancements, including:

- La Quinta Returns® - new function allows members to enroll online, check account information and redeem points in a secure environment—Special Offers - allows members to access special promotions via the website or sign-up to receive exclusive email updates on special deals and promotions at La Quinta locations nationwide.—Company Information - features additional information on La Quinta’s history, franchise opportunities, investor relations, employment and media kit requests.


Dallas-based La Quinta Corporation (NYSE: LQI), a limited-service lodging company, owns, operates or franchises more than 330 La Quinta Inns and La Quinta Inn & Suites in 33 states. For more information about La Quinta, please visit its website at or for reservations at any La Quinta hotel call 1-800-531-5900.



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