Simpson Travel, the new tour operation launched by Graham Simpson, the founder of Simply Travel, has announced an agreement to take TravelOptions`

tour operating system.

The operator - a specialist in holidays to Spain, Greece, Corsica and Italy - is harnessing TravelOptions` complete front- and back-office solution to support its strategy of attracting almost 7,000 passengers in its first year of operation.

Simpson Travel cited the functionality of TravelOptions - created by a company with extensive tour operating experience - coupled with the comprehensive training and support programme offered to new customers, as key reasons behind its decision to take the system.

Phil Elsey, Simpson Travel`s director responsible for Aviation, Distribution and Finance said: “The TravelOptions team consists of industry experts who understand our distinctive needs. With the implementation of the system, we can be confident of delivering on our core concept of selling high-quality holidays and providing top-level customer service.”

Tim Argent, TravelOptions marketing director said: “The decision by Simpson Travel confirms TravelOptions` position as a leading force in the operator systems market. We have developed a system that meets all the requirements of cost conscious companies.”

TravelOptions` functionality includes reservations, distribution, administration, sales accountancy and booking analysis, with Simpson Travel also benefiting from continual training and support - part of the core service offered to customers.

The system is designed to provide a cost effective front-, and back-office system for tour operators. It operates on a PC server, removing the need for high-cost, high-maintenance server systems and can operate across up to 200 individual PCs or dumb terminals, at speeds faster than comparable high-cost products.

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