The Turquoise Holiday Company, the new long-haul operator created by former Bridge the World executive director Brian Barton, today announced that it is to take the Travelink
system.

Travelink`s browser-based system will enable the operator to sell bespoke long-haul holidays through a web interface at every workstation both within its head office and at overseas sites, with all the company`s employees experiencing the same look and feel.
 

The Turquoise Holiday Company
which specialises in holidays to the Pacific Islands, New Zealand, Australia, South Africa, Kenya and the Seychelles was set up six months ago and is due to start trading in January 2003.

Brian Barton, managing director at The Turquoise Holiday Company said:  “We are looking to provide customers with the highest quality offering, which means our reservations staff must be able to create complex tailor-made arrangements on screen in the shortest possible time. For this type of operation Travelink was the only system to fit the bill.”

Howard Frost, sales director at Travelink said: “Turquoise is creating new ground in the tailor-made holiday market. Its operations coupled with the pedigree of the company`s management means this is a big win for Travelink.”

Travelink recently introduced a dramatically enhanced version of its browser-based system at World Travel Market, incorporating viewdata into its core system to meet the distribution needs of Summer Sun tour operators.

Features of Travelink`s latest system include enhanced GDS connections, enhanced CRM functionality and marketing tools, user defined production of high quality client documentation, automated emailing to clients and travel providers, and complex pricing matrices with component based markup.

Existing features of Travelink include the ability for operators to sell on the web, at a fraction of the cost of developing an individual internet presence. The system also includes graphically rich point-and-click technology creating a productivity-maximising environment for operators` sales departments and call centres.

Related stories on ITN:

(19/11/2002) Travelink Launches Viewdata on
New Version of System

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