Qjump Limited, the rail booking specialists from National
Express Group, has formed a partnership with TradeDoubler, the European
leader in online performance-based marketing and sales solutions, to
implement an affiliate programme across the UK.

The affiliate marketing program allows Qjump to advertise on thousands of
web sites across the Internet instantly expanding reach, building brand
awareness and acquiring customers, all on a pay-for-performance basis.
This results in more cost-effective online marketing and lower customer
acquisition costs.

This is the first time Qjump Limited has run an affiliate programme and in
the first week over three hundred websites have already signed up.

“We see affiliate marketing as a successful way to build relationships with
other online partners and drive quality traffic and sales to our website,”
said Rosin Kirby, Head of Marketing, Qjump Limited.  “The knowledge,
experience and resources provided by TradeDoubler are exactly what we need
to expand our reach and develop our business.”

Launched in January 2002, Qjump.co.uk is rapidly becoming the leader in the
online rail-ticketing arena.  Qjump has already secured several major
partnerships, including Internet mapping site multimap, online travel
provider Expedia and the online newspaper telegraph.co.uk

.

“Rail travel is a service that is relevant to an enormous amount of
websites,” said Roisin Kirby.  “By becoming an affiliate partner, people
can add this service to their site which will increase the earning
potential and stickiness of their site - without it costing them a penny!”

“We are delighted to be working with Qjump,” said Andreas Bernstrom, Sales
Director at TradeDoubler.  “It demonstrates the validity of affiliate
programs as an essential part of a company`s online media mix.”

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