Royal Air Maroc Selects Sabre`s AirMax Solution

Sabre Holdings Corporation (NYSE: TSG), in partnership with Air France recently signed a five-year contract with Royal Air Maroc to provide a complete revenue management solution.

Under the terms of this agreement, Sabre

will provide the Sabre AirMax automated revenue management system to Royal Air Maroc as an application service provider (ASP) solution hosted by Air France

through their facility in Valbonne, in the south of France.

The AirMax system is a proactive revenue management and decision-support system that maximizes revenues by optimally allocating available seat inventory. This capability gives airlines the ability to selectively open and close the available inventory in the different fare classes or buckets as the market dictates. Users of the AirMax system can expect to generate anywhere from 3% to 8% additional revenue, resulting in potential profit increases of 50% to 100%. The AirMax system`s capabilities have been recognized in premier industry publications and by leading industry organizations and it was recently honored with the ATTIS award for 2002 for the “Best Revenue Management Solutions Provider.”


“Air France is committed to delivering quality ASP solutions to our customers through the partnership with Sabre. We consider this to be one of our most successful partnerships from which customers are deriving tremendous benefits,” said Olivier Berthault, director of Information Systems, Marketing and Sales at Air France,”

The Sabre and Air France partnership was launched in 1996 to provide Sabre`s revenue management solutions to airlines hosted by Air France in an ASP environment. Sabre`s depth of industry experience and award-winning revenue management software is complemented by Air France`s hosting capabilities in a winning partnership. Since 1996, the partnership has successfully delivered ASP based revenue management solutions to Brit Air, Regional, Compagnie Aerienne Europeenne, Middle East Airlines, and Air Mauritius.

“With the Royal Air Maroc success we have proved once again our ability to provide value added ASP solutions as well as the strength of our revenue management portfolio of offerings,” said Steve Clampett

, president of Airline Products and Services for Sabre. “The partnership with Air France has enabled us to better serve the needs of Air France reservation hosted customers who want the convenience and flexibility of an ASP with the robust functionality and ease of use of our proven revenue management products.”
The AirMax system can be run in different processing modes based on the desired level of sophistication in inventory control. It offers three levels of inventory controls: leg segment, virtual nesting and origin and destination. In fact, Sabre offers the industry`s only commercially available origin and destination revenue management system. In addition to Air France hosted ASP solutions, Sabre also provides its own hosting services, the Sabre eMergo Web-enabled and dedicated network solutions, which are hosted through Sabre`s data center. All system administration and data security is handled by Sabre professionals in the data center in a secure environment.

Currently, over 200 airlines use Sabre`s portfolio of software solutions for decision-support tools to streamline and simplify operations. More than 70 airlines worldwide use Sabre for their reservations systems, with 10 new carriers and four renewals signing in 2002. More than 300 contracts have been signed in 2002 within the Sabre Airline Solutions business unit.
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