Points International Powers AAdvantage Program

Points International Ltd
(TSX Venture Exchange:
PTS) has announced another agreement with American Airlines`  AAdvantage Program, a leading frequent flier program.
Through
its revolutionary pointstransfer(tm) technology solution, Points
International is now powering the online transfer of AAdvantage miles
between member accounts.


“Now, with the shareAAmilesSM program, AAdvantage members can transfer their
miles into another member`s account through an easy-to-use web interface,”
said Rob MacLean, CEO of Points International. “Along with the ability to
exchange points and miles, the ability to transfer points and miles between
accounts is what loyalty program members are most requesting,” noted
MacLean. “This new feature from AAdvantage is an industry first, and we`re
proud to power it.”


With this latest agreement, American Airlines
is using a portfolio of five
Points Solutions to enhance the AAdvantage program, including
pointsxchange(tm), pointspurchase(tm), pointsgift(tm) and
pointsintegrate(tm), along with the latest pointstransfer(tm) solution.


“We`re pleased to expand our relationship with Points International, whose
solutions have allowed us to add enhancements to the AAdvantage program,”
said Ed French, President, AAdvantage Marketing Programs. “Our suite of
Points Solutions has been quickly and smoothly implemented under the
AAdvantage brand.”


The American Airlines AAdvantage program is an original participant in
Points International`s innovative pointsxchange(tm), the world`s first
loyalty program currency exchange. “Once again, the Points International
team is partnering with American Airlines to offer more value to AAdvantage
members,” MacLean continued. “We`re pleased to build upon a great
relationship with an important industry leader like American Airlines. We`re
also pleased to deliver important growth for both businesses.”

ADVERTISEMENT

Related stories on ITN:

(27/09/2002) Points International Powering AA`s New shareAAmiles Program

(12/04/2002) Sabre Alliance with Points.com Solutions Worldwide.

(27/11/2002) Groundbreaking Points Exchange System from Sabre Virtually There & Points.com

——-