subsidiary, Shepherd Systems
, a provider of marketing intelligence software and services for the travel industry, announced the addition of Scandinavian Airlines (SAS) and Qatar Airways as new clients for its Marketing Information Data Transfer (MIDT)-based solutions.
SAS and Qatar Airways are both using Shepherd`s Market Intelligence Online (MIO) suite of systems, which provides a powerful solution through effectively integrating an airline`s distribution, marketing, and sales efforts in pursuit of increased market share and revenue. The suite comprises executive monitoring tools, mid-management control tools, sales force automation, incentive creation tools and an audit control system.
The Marketing Intelligence Online suite of systems includes:
WORLDMASTER - A system designed specifically for the senior executive of an airline that draws on multiple data elements such as bookings, revenue, incentive costs and Quality Service Index (QSI) to provide a global picture of the airline`s performance. WorldMaster clearly and definitively determines an airline`s greatest sales opportunities by quickly displaying revenue lost to a competitor, lagging market share based on QSI performance, or other measures of the airline`s choosing.
MARKETMASTER - A system designed for the mid-to-senior sales management team based on origin and destination analysis. This system monitors booking performance and individual travel agency account performance to drive incremental revenue. MarketMaster highlights opportunities for increased revenue by targeting more specific and aggressive market share objectives. It also provides detailed travel analyses that can assist airlines in making business decisions regarding scheduling and network planning.
SALESMASTER - A new generation sales management system for the airline sales representative with monthly alerts based on competitors and QSI performance or other measures of the airline`s choosing. SalesMaster will direct an airline`s sales force and marketing efforts to focus on the agencies and markets that offer the best opportunity to increase revenue.
MONEYMASTER - A global monitoring system that allows an airline to analyze average yield by market using estimated and/or actual revenue. MoneyMaster enriches MIDT in a powerful way to direct the field sales organization based on the most attractive incremental revenue opportunities.
MONEYBOX - An advanced commission and incentive modeling system that maximizes the ROI on airline incentive expenditures by improving controls for the creation, monitoring and management of incentives based on system-wide benchmarks.