Delta Launches

12th Dec 2003

Just in time for the holiday shopping season, Delta Air Lines(R) today
announced the launch of an online mall that allows SkyMiles(R) program
members to earn miles for purchases at more than 100 brand-name stores
through The site features a variety of online
retailers including BOSE (R), Circuit City (R), Eddie Bauer (R),,
L.L.Bean, (TM), Target(TM) and more.

“Delta`s new online mall offers SkyMiles program members a convenient way
to shop this holiday season and year-round from their office or home,”
said Christine Pierce, Delta`s director of Partnership Marketing. “Now
members can give and receive when shopping for gifts online since each
purchase earns miles redeemable for Award Travel to more than 400
SkyMiles program members may register at with their
SkyMiles program number and begin shopping through the Web site
immediately. Members may earn up to 10 miles per $1 spent. Each retail
partner offers a different mileage-earning opportunity, with an average of
four miles per $1 spent. To become a SkyMiles program member, visit
To celebrate the launch of the SkyMiles online mall, American Express
Delta SkyMiles Credit Card members can earn 1,000 bonus miles when using
the Card for their first purchase on the site from Jan. 1 through Feb. 28,
2004. For more information about the Delta SkyMiles Credit Card, visit , or call 1-800-SKYMILES. is operated by Advantex Marketing International Inc.,
a leading provider of online and offline loyalty marketing programs
throughout North America. Advantex is responsible for Web site development
and maintenance, merchant participation management, award processing and
fulfillment, and other services related to the site`s operations.

Delta SkyMiles program members earn miles by flying Delta, Song, Delta
Shuttle, Delta Connection, Delta AirElite and Delta`s worldwide partners,
including the airline`s SkyTeam partners. The SkyMiles program offers
additional mileage-building opportunities through partners such as the
Delta SkyMiles Credit Card from American Express, AT&T telecommunication
services, EarthLink(TM) Internet services, participating hotels, car
rental companies, restaurants, floral purchases and financial, mortgage
and realty services. Miles may be redeemed for upgrades, Crown Room Club
memberships and Award Travel to more than 400 worldwide destinations.

Delta Air Lines, the world`s second largest airline in terms of passengers
carried and the leading U.S. carrier across the Atlantic, offers 6,362
flights each day to 458 destinations in 82 countries on Delta, Song, Delta
Shuttle, Delta Connection and Delta`s worldwide partners. Delta is a
founding member of SkyTeam, a global airline alliance that provides
customers with extensive worldwide destinations, flights and services. For
more information, please go to



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