Aloha Launches Winter Fare Sale

Smart cookies can save money by traveling to or from Aloha`s U.S. Mainland
cities during pre- and post-holiday periods when fewer people are

Customers can fly between Aloha`s California and Hawaii destinations for
as little as $149 one-way, or between Phoenix, Las Vegas or Reno and
Honolulu for as little as $159 one-way. Fares between Burbank and Las
Vegas, and Orange County and Phoenix begin at $29 one-way, and other pairs
including Burbank - Sacramento begin at $49 one-way. All one-way sale
fares are based on round-trip purchase.

The special fares are available to customers who purchase qualifying
tickets between now and December 9, 2003, for travel from December 4
through December 17, 2003, or from January 7 through February 15, 2004.

“We`re offering great savings right now on travel during those periods
just before and after the holidays when traffic is traditionally lighter,”
said Glenn R. Zander, Aloha`s President and CEO.

The sale fares exclude taxes and fees except for the U.S. transportation
tax. Seats are offered every day of the week, capacity is limited and
seats may not be available on all flights. Customers who book online will
find even lower fares at .
Founded in 1946, Aloha is Hawaii`s favorite airline. Aloha operates an
average of 145 flights a day with a fleet of Boeing 737 jets. The
Honolulu-based carrier operates daily transpacific flights between Hawaii
and California, Arizona, Nevada and Canada; and daily flights between Reno
and Orange County, Phoenix and Orange County, Sacramento and Burbank, Las
Vegas and Burbank, and Las Vegas and Oakland. Aloha`s destinations in the
Pacific include Majuro in the Marshall Islands, Rarotonga in the Cook
Islands, and beginning December 16, 2003, Pago Pago, American Samoa.


Aloha also operates frequent interisland flights between Honolulu and the
main destinations of Lihue, Kauai; Kahului, Maui; and Hilo and Kona on the
Big Island of Hawaii. Aloha`s sister airline, Island Air, provides daily
service between Honolulu and smaller airports on Maui, Molokai and Lanai.

Travelers who fly Aloha can choose to earn AlohaPass or United Mileage
Plus miles on every flight.

While other airlines are cutting back on food services, Aloha presents
passengers in both First Class and Coach Class with Hawaii Regional
Cuisine dishes by acclaimed Master Chef Alan Wong, whose Honolulu
restaurant has been rated among the Top 10 restaurants in the United
States by Gourmet magazine. Aloha also offers passengers a complimentary
mai-tai cocktail, free headsets for movie and audio entertainment, and
warm freshly baked cookies served with a cold glass of milk.

Aloha`s outstanding inflight service was recently recognized as the first
place Diamond Award winner in international competition conducted by
Onboard Services magazine.
For more information, call 1-800-367-5250 or visit Aloha`s Web site at .