DENVER (Aug. 14, 2003) - Frontier Airlines (NASDAQ: FRNT) today announced that it has signed a three-year agreement with Buffalo Sports Properties (BSP) on behalf of the University of Colorado, to serve as the exclusive airline marketing partner with CU Athletics.
As the exclusive airline marketing partner with CU Athletics, Frontier will receive commercial exposure on the Colorado Football Radio Network, Colorado Men`s and Women`s Basketball Radio Network and the Buffalo Stampede Television Show. In addition, Frontier will be given prominent signage at Folsom Field, Coors Events Center and Pleasant View Soccer Complex as well as featured sponsorship during CU events such as Colorado Basketball and Football game-day festivities.
“There is a very distinct kinship between the excitement that the Buffs bring to college athletics and the unique customer service that Frontier brings to air travel,” said Frontier`s Vice President Marketing and Planning, Sean Menke. “To be the sponsor of a great university athletics program such as CU`s is certainly an honor, and we intend to live up to that honor by bringing the University community closer with innovative and unique travel and sports packages for CU students, parents, faculty and alums.”
Frontier, already the sponsor of the 2003 Rocky Mountain Showdown, has committed to developing innovative packages and promotions designed to help connect CU`s students, parents, and alumni with the University. In addition, Frontier will provide the University with enhanced travel services and exposure to Frontier`s six million yearly passengers via DIRECTV, Frontier`s in-flight magazine as well Frontier`s e-mail marketing and Web site promotions.
“The CU athletic program is one of the premier sports names in the nation, and partnering with Colorado`s hometown airline is a great fit for CU,” said John Meadows, Senior Associate Athletic Director. “We look forward to many years of victories for the Buffs and Frontier.”
Currently in its tenth year of operations, Denver-based Frontier Airlines is the second largest jet service carrier at Denver International Airport with a fleet of 38 aircraft and employing approximately 3,500 aviation professionals. Frontier and its affiliate Frontier JetExpress currently serve 38 U.S. cities with 200 daily flights. Frontier`s maintenance and engineering department has received the Federal Aviation Administration`s highest award, the Diamond Certificate of Excellence, in recognition of 100 percent of its maintenance and engineering employees completing advanced aircraft maintenance training programs, for four consecutive years. In August 2003, Frontier ranked as one of the “Top 10 Domestic Airlines” as determined by readers of Travel + Leisure magazine. Frontier provides capacity information and other operating statistics on its Web site, which may be viewed at www.frontierairlines.com.