Gulf Air Launch New Corporate Site

Following the unveiling of its new corporate identity on April 7, 2003, Gulf Air, the national airline of the Kingdom of Bahrain, the Sultanate of Oman and the United Arab Emirates, today launched its re-branded corporate website at

Incorporating the new look and feel as another significant step in the journey of change, the corporate website includes corporate and product information and a wide range of features such as online booking, an interactive route network with destination and weather information, and links to Gulf Air Holidays and Gulf Air Cargo.Ê

Members of the FALCON Frequent Flyer Programme can also access their personal account details through the site, which will also soon incorporate a downloadable flight timetable, which can downloaded to either a desktop or pocket PC for use on the move.

“The business enabling functionality of IT in the Digital Age is of prime importance as we head into the future. Our corporate website is one of the first areas where our progressive re-branding efforts - and all that our new identity represents - have been introduced,” said James Hogan, President & Chief Executive, Gulf Air.Ê
Governed by 21st Century business rules and economics, the website is an indispensable window to the rest of the world, and a powerful tool to showcase the fundamental changes that are taking place at every level in the airline, following the approval of the three-year strategic recovery programme by Gulf Air’s Board of Directors last December.

“Gulf Air’s new identity boldly and contemporarily reflects our Arabian values and tradition of hospitality, and builds upon our strong historical, cultural and geographic links with the Arab region, which span more than half a century of entrepreneurial spirit, world-class professionalism and exceptional service,” added Mr Hogan.


The worldwide implementation of Gulf Air’s new branded identity will be rolled out over the next 18 months and will permeate all aspects of the airline’s modern portfolio of products and services.

Gulf Air was founded in 1950. Today, it is owned by the Kingdom of Bahrain, the Sultanate of Oman and the UAE, and is the only truly pan Gulf carrier in the region. The airline’s network stretches from Europe to Asia and covers 43 cities in 32 countries. The fleet is one of the most modern in the Middle East and comprises 30 aircraft.
The airline is in its first year of a three-year strategic recovery programme, headed by President & Chief Executive, James Hogan. The airline’s aim is to further evolve by taking its renowned cultural strengths, which have been gained over more than half a century, into a global environment.
Gulf Air is also intent on ‘going the extra mile’ for its customers. It has subsequently made a concerted effort to focus on efficiency, to eliminate bureaucracy and implement processes that are required, above all, to improve customer satisfaction.