Caribbean Star has announced it is contributing almost a quarter of a million EC dollars to ensure that the public in the Eastern Caribbean, its base of operations, can see every World Cup cricket match on television.
Caribbean Star Airlines has signed an agreement with the Caribbean Media Corporation, CMC, on behalf of TV broadcasters in the OECS region, to assist them in meeting the higher than usual cost of covering of the World Cup 2003 tournament.
In a joint statement Wednesday, Caribbean Star and the CMC announced that while the final details of the agreement have just now been put in place, Caribbean Star and the CMC always had an understanding that the airline, which serves regional destinatio ns, would play a major part in assisting smaller TV stations to defray the cost of covering the World Cup.
“Our Chairman, Mr. Stanford, gave a commitment to make sure this happened the same day he visited the West Indies team in training in Antigua and heard that there was uncertainty about the World Cup being on TV. Caribbean Star continues to live up to i ts long standing commitment and is the official airline of the Eastern Caribbean for World Cup cricket”, Paul Moreira, Chief Executive of Caribbean Star said. Mr. Moreira also emphasized that the partnership with the West Indies team is expanding as ev idenced by them practicing for the World Cup under the lights in Antigua at the Stanford cricket grounds at V. C. Bird International Airport.
The television stations of the OECS have agreed to give up a portion of their cricketing inventory for the next few months, to play their role in the partnership forged to cover the significant cost of the World Cup. Caribbean Star, which also recently saw the launching of sister airline, Caribbean Sun, has already started to have its advertisements placed during the World Cup events.
“It’s the type of corporate commitment that gives the media industry hope for the future”, Chief Operating Officer of CMC, Gary Allen commented, noting that from Caribbean Star’s initial telephone call to demonstrate its support for West Indies cricket, “... it was clear that this would have been no ordinary involvement”, Allen said.
Under the terms of the agreement, Caribbean Star gets presence in most markets across the region, but gets the strongest brand equity share of the television advertising presence in Antigua/Barbuda, Anguilla, British Virgin Islands, Dominica, Grenada, M ontserrat, St. Kitts-Nevis, St. Lucia, St. Maarten and St. Vincent and the Grenadines.
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