Southwest Airlines (NYSE: LUV) has named
Kevin Krone to the newly created position of vice president of interactive
marketing. His primary responsibilities include the development and marketing
of Southwest`s web site and the development of the Rapid Rewards system.
In his new position, Krone has the responsibility of leading the
production of web pages and programs to provide reservations on the Southwest
web site and maintaining and building the programs and database that contain
Rapid Rewards members` accounts.
“I am thrilled to have the opportunity to lead this dynamic marketing
automation team,” Krone said. “I finally have the opportunity to tell the
world about the tremendous achievement and success of the marketing automation
Krone, 32, was born in Urbana, Illinois. He earned his bachelor`s degree
in finance and a master`s of business administration from the University of
Illinois. Krone began his career at Southwest as the Detroit area marketing
manager in December 1992. He then transferred to Dallas as a senior marketing
analyst. Krone was then promoted to manager of marketing automation and on to
senior manager of marketing automation. He was then promoted to director of
marketing automation and most recently senior director of marketing
“Kevin is a capable leader who has demonstrated his dedication and
effectiveness over the past eight years and has contributed significantly in
helping make our web site be one of the easiest to use in the industry,” said
Joyce Rogge, Southwest`s vice president of marketing.
Southwest Airlines was the first airline to establish a home page on the
Internet. Under Krone`s leadership, the Click `N Save program, an option for
Customers booking on the Internet to receive e-mails each week alerting them
of fare sales, has grown to support more than 2.7 million subscribers. Also,
Southwest reported that approximately 30 percent of its 2000 revenue,
$1.7 billion, was generated from online bookings via southwest.com.
Southwest Airlines, the first major U.S. airline to have its own home page
on the Internet, was recognized as having the “best airline Web home page,”
according to Air Transport World. For the latest news about the airline,
schedules, and fare information, visit http://www.southwest.com.