bmi has launched its new look website, flybmi.com, providing faster, easier and more user friendly access to bmi company, product and destination information. flybmi.com now has a new feel with a left hand menu navigation clearly showing the different content areas.
Identifying the changing demands of the travelling public, flybmi.com now focuses on areas of additional benefit to passengers in order to provide a complete package. The highlight is the one way fares and availability showing complete fare transparency and tax breakdown. New supporting areas include live feeds from Whatsonwhen and Lonely Planet, a service that details those unmissable events at bmi destinations, and an area detailing the latest “hot off the press” bmi information.
In addition, all the usual areas that have come to be expected from an online service are evident such as up to the second flight arrival information, improved product pages and links to book accommodation and car hire. Members of diamond club, bmi’s frequent flyer programme, will also benefit from an improved diamond club area with real time access to accounts and parts of the diamond club magazine.
Simon Gregory, marketing director said:
“In this ever changing market it is vital for bmi to surpass passenger expectations online and so we have spent considerable time reviewing flybmi.com and the material it contains.
“We are sure the new look, coupled with the new additions such as Whatsonwhen, will be real winners and will encourage the travelling and surfing public to click online and stay online.”