On 6 March 00, British Midland`s new Airbus A321, registration G-MIDL, will go into service, with the latest Star Alliance livery. Based at London`s Heathrow airport, the aircraft will be operating throughout the airline`s European network, ready for when British Midland officially becomes a full member of the Star Alliance global network later this year.
All 13 Star Alliance members are represented with their corporate logos, which appear in alphabetical order along the fuselage of the Airbus, following the British Midland logo at the front. The black and white Star symbol is on the tail fin of the aircraft.
James Hogan, chief operating officer said:
“I am delighted that British Midland is able to demonstrate our strong commitment to joining Star Alliance, in such a visible manner. We are all working extremely hard to meet the minimum compliance requirements, which will ensure the best possible service for our customers.”
“Once we are a full member, British Midland customers will be able to earn and redeem frequent flyer points with all Star partners, they will be able to share world wide lounge facilities, take advantage of through check-in and premium passenger handling. Fundamentally, our customers will be able to benefit from a global airline alliance offering a seamless service throughout the world.”
In addition, British Midland`s entry into Star Alliance will enable competition from Heathrow on those routes, both in Europe and worldwide, which are currently only served by airlines within the dominant Oneworld alliance. This in turn will create a real competitive advantage to travellers and will establish Heathrow, even more firmly as the world`s leading international airport.
The Star Alliance airline network carries over 200 million customers every year to more than 110 countries around the world. The member airlines are: Air Canada, Air New Zealand, All Nippon Airways, Ansett Australia, Lufthansa, SAS, Thai International Airways, United Airlines and Varig. Joining Star Alliance this year are British Midland, Mexicana, Singapore Airlines and the Austrian Airlines Group which includes Tyrolean Airways and Lauda Air. With a modern fleet of over 1,800 aircraft, Star Alliance serves more than 760 destinations world-wide.