Gulf Air, flagship carrier of Abu Dhabi, Bahrain, Oman and Qatar, is the first airline in the region to launch an internet based guide of personalised travel and destination information.

The new `Virtually There` service, which is provided automatically on making a booking and providing an email address, is unique to each individual passenger and can be accessed through the Gulf Air website, www.gulfairco.com.

In addition to checking booking information, amongst the many details available, Gulf Air passengers will now be able to find destination information - including weather conditions, hotel and car hire availability - plus view guides to restaurants and local attractions, as well as source map directions.

Stephen Tuckwell, Head of Marketing for Gulf Air commented, “Taking advantage of the latest in web-technology, Virtually There will provide a real enhancement of customer service.

“From the convenience of home, work, or even through a WAP enabled mobile phone, Gulf Air passengers will be able to access up-to-the-minute itinerary and destination information, to help ensure a business and leisure trip can be perfectly planned,” he continued.

In addition to the Virtually There service, Gulf Air has enhanced its website to include more detailed schedule information, fleet details and networks, special offers and holiday deals, plus a link to send comments directly to Gulf Air`s President and Chief Executive.

By September, Gulf Air plans to provide passengers with the convenience and ease of on-line booking through its website.

Stephen added, “Web technology will never replace personal service, but Gulf Air recognises the additional benefits of ease and availability that the internet offers. Through investment, Gulf Air aims to take the lead in its development to ensure our passengers can enjoy all its advantages.”.

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