It’s ‘chocs away’ at British Airways as five million bars of chocolate take to the skies following a tasty new contract with Cadbury.

The two companies have joined forces in one of the world’s biggest single orders for chocolate to satisfy the sweet tooth of the airline’s World Traveller passengers.

More than 1.4 million mini bars of Cadbury’s Dairy Milk, 1.4 million Caramel, 800,000 Wispa and 800,000 bars of Wispa Gold will now be served up on British Airways long haul flights around the world this year.

Colin Synnock from British Airways Catering, said: ” We know that willpower goes out of the window at 35,000 feet and our passengers really enjoy an inflight sweet so it was important that we got the selection right. Cadburys was the obvious choice.”

He also revealed that once on board, chocolate eating habits change around the world with European and American passengers devouring the most and Caribbean and Japanese the least.

On average more than 95 per cent of all chocolates served on British Airways flights are either eaten on board or taken off as a ‘sweetener’ for family or work colleagues left at home.

Mike Denyard, Sales Director, Cadbury Ltd, said:” We are delighted that the world’s favourite airline has chosen the nation’s favourite chocolate for their passengers. “

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