The ultimate in high fashion is launched this week as the British Airways BAg goes on board.

This personal pampering kit , which was unveiled at London Fashion Week in September, has been created by designer Anya Hindmarch and Anastasia Alexander product creator and founder of Aroma Therapeutics.

Unlike traditional airline amenity kits, the BAg is a complete travel companion with specific products for each stage of the journey - “Take-off”, ” Cruise” and “Landing”.

All passengers flying in British Airways First, can now massage, spray and soothe their way around the globe with such items as “Kiss Me” lip balm to ” Eye Believe” eye cream from the exclusive Philosophy range.

There is even a Sleep Enhancer Spray from Aroma Therapeutics to help travellers take full advantage of the completely flat beds found in the airline premier class.

These limited edition washbags will all feature Anya Hindmarch’s signature bow with luxurious products selected for men and women. They will change every season, introducing high fliers to the best and latest products from the far corners of the world.

The female BAg will initially be in chocolate brown, changing to stone in the next collection and includes:

“Take Off”: Aroma Therapeutics Face Splash (spray); Philosophy Wiped Out (cleanser); Philosophy’s The Present (moisturiser); Crisp white cotton socks

“Cruise”: Aroma Therapeutics Sleep Enhancer Spray; Philosophy’s Kiss me (Lip Balm); Philosophy’s Time On Your Hands (Hand cream) or
Philosophy’s Eye Believe (Eye Cream); A 100 per cent cotton waffle eyeshade

“Landing”: Aroma Therapeutics foot spray; Elgydium’s toothpaste; Glide dental floss; Dr Harris mouthwash

The male BAg takes off in Jet Black and will change to Smokey Blue after the first six months and includes:

“Take Off”: Aroma Therapeutics face splash; Dr Harris cucumbers & roses cleanser; Dr Harris Cucumbers & Roses moisture cream; crisp white cotton socks.

“Cruise”: Aroma Therapeutics sleep enhancer; Dr Harris lip balm; Dr Harris Crystal Eye gel; 100 per cent cotton waffle eyeshade

“Landing”: Elgydium’s toothpaste; Glide dental floss; Dr Harris mouthwash; Aroma Therapeutics foot spa; Wilkinson Sword’s Performer razor; Dr Harris’ Almond shaving cream; 100 per cent cotton waffle flannel.

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