SWISS main activities are divided between the twin bases of Basel and Zurich. Now, it has appointed Giovanni de Carlo and Luca Bianda as Regional Directors in Geneva and Lugano respectively. With these appointments, SWISS is underlining the continuation of its commitment to all regions of Switzerland, as was originally indicated in the creation of its four-language logo.

“Geneva and Lugano airports and their language regions are strategically important for us. For this reason, we consider it essential that there should be, at these stations, direct access to persons with full authority and responsibilities”, explained SWISS CEO André Dosé, when speaking of the appointment of the two Regional Directors. They will be responsible for tasks covering all areas of local activities and their coordination and they will serve as the official contact persons for airports, authorities, politicians, the economic sector and the media.

The Management has named Giovanni De Carlo as Regional Director for Geneva. De Carlo, who holds both Swiss and Italian nationalities and a graduate in industrial economics, joined Swissair 17 years ago. In the following years, he held various posts within the SAir Group subsidiaries Atraxis and Swissport. He later became Head of Marketing for Swissair and Sabena, firstly in Spain and then in Austria. In early 2001, he joined Crossair in Geneva, where he was Vice President and Sales Manager for Southern and Western Europe. Since early 2002 he has been SWISS General Manager Sales and Marketing in Western Switzerland.

Luca Bianda will become Regional Director in Lugano on August 1. Bianda is the descendant of a Tessin family and has been occupied with aviation for more than 20 years. Following completion of his studies, he took over from his father the function of Head of Airport Operations in Ascona. In 1984 he joined Crossair as a scheduled airline pilot, based in Lugano. Since 1991 he has been concerned with flight operations, initially as Chief Instructor and then as Fleet Chief, the post he currently holds.

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