British Airways today announced the appointment of Drew Thomson as the new Managing Director of AIR MILES.
AIR MILES is the UK’s leading loyalty programme with over six million customers and twelve years of experience working with many of the country’s leading brands such as Nat West, Sainsburys and Shell.
The airline recently introduced a new currency, BA Miles, for its Executive Club members. Drew will be responsible for managing both BA Miles and AIR MILES in order to offer customers and clients the choice of two loyalty schemes.
Martin George, Director of Marketing at British Airways said,
“The portfolio management of AIR MILES and BA Miles makes good sense to our customers, our partners and our people. It builds on the tremendous success of our AIR MILES subsidiary and the unrivalled expertise of its people.”
Drew has worked for British Airways for 5 years and joined from Robinson Nugent, a US based electronics company.
For more information contact Sara Jones in the British Airways Press Office on 0208 738 5102.