The search is on to find the latest technological development most likely to have an influence on the future of the incentive, business travel and meetings industry. EIBTM’s WorldWide Watch, now in its third year, will be a keynote feature of the 2002 event (21-23 May 2002, Palexpo, Geneva).

The initiative guarantees a high profile for the product selected by an independent panel of judges at EIBTM. They are looking for a technological solution for the industry that will help to meet the demands of customers.

The company selected will be invited to make a presentation at EIBTM.
Amlink Technologies

was chosen to make the WW presentation last year following the development of its fast build industry event registration system, EVENTS Interactive (Ei). The product was chosen because of the high level of industry consultation throughout all the stages of build application.

Trevor Gardiner, managing director of Amlink Technologies said he was delighted with the exposure that WorldWide Watch offered Ei. “EIBTM WorldWide Watch provided an excellent opportunity for Amlink Technologies to launch the new product to the market.

“EIBTM is one of the best known brands in the international meetings industry and has provided us with a level of exposure and recognition that would have otherwise been difficult to achieve.”

Ei has been developed specifically for the industry and shortens the time required by an organiser to build a dedicated site from an average of between eight and ten weeks to less than an hour.

Sandie McCoubrey, Marketing Manager for EIBTM said that since the launch of WW two years ago, EIBTM has been working to improve the criteria for companies seeking to participate in the initiative. “This is an extremely valuable and unique opportunity for technology companies to profile their product to 8,000 international industry decision makers. But the selection panel is anxious that companies have a greater understanding about exactly what is required.

“Companies need to be clear about the benefits of their product, its uses for the industry and the stages of its development.

“For example, it is not sufficient to submit a new website unless it is fulfilling a specific and different brief or is unusual in some way. All papers need to explain exactly why a product or service is able to offer a new and different solution to a problem.”

However, Ms. McCoubrey emphasised that this did not mean the process of submission is difficult or complicated. “We have now created a new but simple entry form for completion, guiding the company in the kind of information that the panel think is important in making their final decision.”

Companies are encouraged to support their submission with other materials such as product literature, visuals or a CD Rom.

“EIBTM is the leading business to business event of its kind for the incentive, business travel and meetings industry and are therefore at the forefront of the latest developments and trends.

“Technological advancement is fast and competitive. This is a chance for the industry to short circuit the complexities of research and use WW to identify what is the latest breakthrough.”

www.eibtm.ch
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