Worldspan, one of the worldå‘s leading travel distribution and e-business companies, has retained Four Communications plc to handle all of its pan-European public relations. The extensive programme will cover the entire European market with a special focus in key areas.
Nan Williams, Four managing partner, will lead the programme reporting to Bobbi Passavanti, Worldspan Director of Corporate Communications based in Atlanta, Georgia, USA; Graham Nichols, Vice President, Worldspan EMEAA (Europe Middle East Africa and Asia) and Fiona Elkins, Worldspan Public Relations Specialist based in London.
Worldspan has expanded rapidly over the last ten years and now holds a leading position in supplying technology for e-business in the travel sector. More than 50% of all worldwide online travel agency bookings utilise the Worldspan system and clients include Expedia, lastminute.com, e-bookers.com, Priceline and Thomas Cook.
Bobbi Passavanti commented: “Our profile is growing in Europe and Asia and we look to Four Communications to assist us in building our visibility as Worldspan provides innovative solutions to the travel technology community. Four Communications impressed us with their enthusiasm and proactive approach as well as their understanding of the issues facing the industry post 9/11. The Four team has a long track record in handling international PR programmes as well as strong technology and media skills.”
Four managing partner Nan Williams said: “We are thrilled by the opportunity to work with Worldspan across Europe and Asia. This is a challenging and fast-moving sector and there are tremendous opportunities for a thoughtful and creative public relations programme as the market continues to change.”
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