Call-link has installed its 2000th Magic Desktop portal and selling system - making it the fastest growing selling system in the UK, following its launch at World Travel Market, 2001.

Bourne Travel is the latest independent travel agent to see how Magic Desktop improves customer service levels, installing Call-link systems in its Blackpool outlet and a new call centre dedicated to the cruise travel market.

Magic Desktop offers real advantages for independent agents looking to challenge their multiple chain competitors, improving both customer service levels and productivity.

According to Phil Nuttall Director of the Bourne Travel Group, the key benefit of his agreement with Call-link is the integrated solution that was devised.

He says: “Magic Desktop certainly offers greater functionality and quicker transaction time, but the way Call-link has provided a complete solution for my front office and back office needs relieves me of a major technological headache as well.

“We now have a single point of contact who can deal with any technology issues that could arise.” Call-link head of marketing Peter Whittle adds: “The agreement with Bourne Travel is a great illustration of how we work with our customers. This latest installation was very much a consultative sale, with our focus firmly on the customer`s needs and how our range of solutions can best provide for them.” Magic Desktop is the first travel portal and selling system that can be customised by each individual user, combining holiday and flight search engines with back office management systems and customer relationship tools.

Peter Whittle continues: “Our 2000th installation is a real milestone for Call-link. In a market where levels of customer service can be the difference between success and failure, travel agents are realising how Magic Desktop can provide all the information needed to sell holidays quickly and enable exceptional customer service at point of sale. Magic Desktop is also providing our growing number of directly connected tour operators with a cost effective distribution channel to reaching these agents.  The whole industry wins.” The relationship between The Bourne Travel Group of companies and Call-link is set to develop further with discussions now underway regarding both web development and voice solutions.

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