DEMA announce pre-show conference

On Tuesday October 7, 2003, one day before the start of DEMA Show 2003, the largest trade show for professionals doing business in the dive, water sports and adventure travel industries, the Diving Equipment and Marketing Association (DEMA) will host the 7th Annual Dive Travel Conference as presented by the Dive Travel Resource Group (DTRG).

According to the National Travel Monitor survey by Yesawich, Pepperdine & Brown dive travel is one of the most important niche markets for sellers of travel.  Add to that, that recently the Caribbean Travel Organization (CTO) recognized the “dive market” as one of the most important markets for the Caribbean, and this one-day conference is a must for diving retailers and travel industry professionals looking to reap the benefits of the lucrative dive travel market.

Providing dive retailers with the critical information they need to fast-track their success selling dive travel in today’s business environment, conference attendees will discover the importance of working with experienced sellers of travel and how to tap into their community and create an atmosphere that builds their retail operations. 

This innovative ICTA-accredited dive travel educational program (providing 9 Continuing Education Credits) will be presented by recognised dive travel industry experts and is designed to leapfrog dive travel knowledge, capture new clients, develop a brand new stream of income and showcase the key success strategies that tap into dive travel’s vast potential. 

Dive retailers will get the information they need to sell dive travel, learning how to:


Implement Simple Growth Strategies Right Now to Increase Travel Sales;Develop the Key Ingredients of a Successful Group Travel Program;Apply Guerrilla Marketing Techniques that Tap into Your Local Market;Discover Simple Retailing Secrets that Help You Sell Dive Travel;Get Tips & Tricks from the Pros to Boost your Business;Learn How to Benefit from Big Trends in Dive Travel;Protect Yourself from Travel-Related Litigation;How Laws Affect Your Dive Travel Business.



Attendees will take part in seven comprehensive seminars presented by well-known industry professionals, plus a bonus presentation by renowned Niche Travel author Larry Mersereau, CMC.  All attendees will receive an extensive conference manual for reference after the program; continental breakfast; networking lunch; refreshment breaks; cocktail reception; subscription to DTRG`s Insiders Report for Sellers of Dive Travel; a free copy of Travel Agent`s Guide to Selling Snorkeling & Scuba Diving; web access to dive travel industry support long after the Conference is over; and a special Certificate of Achievement

Additionally the Conference registration fee entitles all attendees to complimentary entrance to DEMA Show 2003, October 8 - 11, 2003, where they can meet face-to-face with the largest gathering of the world’s dive travel suppliers and sellers, participate in DEMA sponsored sessions, exhibitor sponsored seminars and more. 

Presented by DTRG, hosted by DEMA and sponsored by the Bonaire Hotel and Tourism Association (BONHATA), the Dive Travel Conference will take place at the Miami Beach Convention Center in Miami Beach, FL on October 7 from 8:00 a.m. - 6:00 p.m. 

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