Travelocity.com has entered into an online marketing partnership with America West Airlines.
Through the multi-year agreement, Travelocity.com now provides members with special fares for travel on America West including fares that are only available through Travelocity.com. The partnership will also feature marketing programs such as joint promotions, advertising and e-mail campaigns for America West through Travelocity.com.
With hubs in Phoenix, Las Vegas and Columbus, Ohio, and an extensive coast-to-coast route network including destinations in Canada and Mexico, America West is the nation`s largest full service, low-fare airline. “We`re very pleased with this new partnership,” said Bernie Han, America West executive vice president and chief financial officer. “While our own Web site continues to be very popular with low-fare seekers, the combination of Travelocity.com`s reach and America West`s prices will make it easier than ever for travelers to find good deals.”
“We`re extremely happy to have such a comprehensive partnership in place with an industry leader like America West,” said Terrell B. Jones, president and chief executive officer of Travelocity.com. “This partnership will allow us to accomplish two very important things: provide our customers with the best options and the best fares while establishing long-term economic value and revenue growth for Travelocity.com.”