SAS launches gay website

SAS has reinforced Scandinavia’s liberal values by becoming the first European airline to launch a gay website. Dedicated to the gay, lesbian, bisexual and transgender/transsexual (GLBT) market, the website builds on SAS’ popular crew tips, providing tips from its own gay crew about the best that Stockholm and Copenhagen has to offer.A veritable hot bed of information for the gay traveller, the new site includes gay beaches and bars, exclusive gay events, as well as a gay map. Invaluable insider tips include the best cruising hot spots and how you can find free condoms at saunas, sex clubs and bird houses in popular cruising spots.

SAS has partnered up with Stockholm Visitors Board, Wonderful Copenhagen, Swedish publisher QX and Copenhagen Gay Life. The new site, www.flysas.com/gay, has been launched in time to celebrate EuroPride, which is taking place in Stockholm July 30 - August 2.

Next year, Copenhagen is hosting the World Out Games 2009, once again bringing a major gay event to Scandinavia, SAS’ home market. SAS is the proud Strategic Partner of the World Out Games 2009 and also its official airline.
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