The Dutch hotel group citizenM has announced the grand opening of their first hotel at Schiphol Airport in Amsterdam for June 24.Designed by award winning Dutch architectural firm Concrete, citizenM’s first property jumps into the hotel arena with an ultra stylish splash. Situated at one of Europe’s most important airport hubs, the team has designed a fully forward-looking 230-room hotel using the innovative “Industrial Flexible Demountable” (IFD) design concept. IFD means that all rooms are fully created and assembled offsite - from the flooring to the lampshades. Only the ground floor is built in the traditional way, with the rooms then stacked above. By manufacturing the rooms at their own factory, citizenM is able to accelerate the building process, outfit the rooms with high-end materials and furnishings and still reduce costs - savings that are passed directly on to the guest.
Transparency and light play a pivotal role in the interior concept, which is inspired by accommodations on luxury yachts and private jets. Space is maximised in the 14 m2 rooms through bright colours and sleek materials such as Corian®, glass and steel.
With their mission of “Affordable Luxury for the People” the Dutch hotel group has paved the way for international expansion.
The first priority of the roll-out strategy is the European market. The aim is to open 20 hotels in prime metropolitan locations such as London, Berlin, Barcelona, Paris, Milan, Moscow and Stockholm during the next five years. Their second property in Amsterdam’s city centre is already under construction and will open early next year; a first-rate location in central Glasgow has just been confirmed. citizenM continues development plans further afield in the Americas, Asia, Australia and the Middle East.