X2 Samui, a soon-to-be opened design hotel and resort on Koh Samui, has signed a strategic marketing partnership with Lifestylehotels.“X2 Samui is excited about leveraging Lifestylehotels’ large network and strong market presence in the European markets. Lifestylehotels’ clients are ideal prospects for X2 Samui. These guests truly share an appreciation of the new dimension of “luxury by design” in an extraordinary resort destination,” said Anthony McDonald, Chief Executive Officer of X2 Resorts.
“We are excited to enter into a partnership that matches the demographics, goals and desires of our high-end clientele so perfectly. Our mutual clients have a high degree of aesthetic perception and are oriented towards quality and luxury and interested in art, culture, cuisine, fashion and design. X2 Samui is honored to be a member of such a distinguished group of hotels and resorts,” Klaus R. Rauter, Group General Manager of X2 Resorts added.
X2 Samui is the latest in a series of new developments for X2 Resorts, situated on 5-acres of pristine beachfront on the southeastern coast of Samui island. The resort encompasses 27 casually elegant beachfront villas decorated by famed architect and designer Be Gray. X2 Samui is scheduled to open in June 2008.