Virgin America has announced
a new line-up of original, director’s cut film, documentary and
entertainment content for the airline’s Red Inflight Entertainment
System, live from the Sundance Film Festival.Guests on the next generation
carrier will soon have access to a new line-up of award-winning independent
feature films and original programming from the Sundance Channel, the
critically-acclaimed TED Talks series, as well as unedited versions of big
screen latest releases.

“Whether it is respecting the director’s vision with unedited versions
of major releases like the Golden Globe-nominated Walk Hard: The Dewey Cox
Story, or bold, new content from up-and-coming filmmakers, we want to bring
the highest quality, original content to our guests,” said Charles Ogilvie,
Virgin America’s Director of Inflight Entertainment and Partnerships. “With
the Sundance Channel for Red(tm), our guests already have access to the
best that independent filmmaking has to offer, and with some of the most
creative directors and producers bringing projects to the festival this
year, our 2008 line-up promises to be even more exciting.”

  Sundance Channel for Red is exclusively programmed for Virgin
America, so that guests at every seat on every flight can access the best
in independent, thought-provoking film content. Beginning in March, Virgin
America will premier a new line-up of feature films, documentaries and
Sundance Channel originals, including the critically-acclaimed “Sin City
Law” from Academy Award-winning filmmakers Denis Poncet and Jean-Xavier de
Lestrade and “Tina Barney: Social Studies” a documentary by Jaci Judelson
that chronicles the life and work of this acclaimed photographer.

  “Sundance Channel is excited to partner with Virgin America to bring
the work of emerging and established filmmakers worldwide to a whole new
audience on Virgin America’s flights,” said Kirk Iwanowski, Executive Vice
President, Marketing, Branded Entertainment & Sponsorship. “Virgin
America’s commitment to independent film is clear and we look forward to
seeing even more groundbreaking content on the carrier’s flights in 2008.”

  Virgin America also will be the first airline to feature the
internationally-acclaimed TED Talks lecture series in flight. The
critically-praised TED Talks series brings together leaders from the worlds
of technology, entertainment and design. The exclusive TED Talks channel
will premier on Virgin America flights in March and will feature some of
the most compelling and groundbreaking thinkers of our time—including
former President Bill Clinton, designer Philippe Starck, rock star/activist
Bono and Google founders Sergey Brin and Larry Page.

  Virgin America’s Red(tm) system offers guests 25 on-demand movies, live
TV, videogames, Google Maps, 3,000 MP3s, seat-to-seat chat and a host of
other features via a 9-inch video touch-screen at every seatback.
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