AA appoints AAdvantage marketing boss

Rob Friedman chosen as AAdvantage Marketing Programs President

American Airlines has named Robert J. Friedman President - AAdvantage Marketing Programs.

Friedman, currently American’s Managing Director - Reservations, fills a vacancy created by Kurt Stache, who recently was named American’s Vice President and General Sales Manager.

The AAdvantage programme has more than 60 million members.

Friedman joined American in 1990 and held positions of increasing responsibility within the airlines’ revenue management department. He later moved into the interactive marketing organisation, where he played a key role in enhancing and expanding the reach of AA.com.