Silverjet traffic boosted by MAXjet demise

flew a record number of passengers in December after the business class airline picked up new fliers following the demise of MAXjet.
Lawrence Hunt, Chief Executive of Silverjet, said:

“We are delighted to announce another record month of passenger statistics representing an increase of 10.5% since November and 77% since August. Forward bookings remain strong for both our New York and Dubai services and yields remain ahead of expectations. The feedback from our customers and media in respect of Silverjet’s Dubai service has been fantastic and we remain very confident about this new route.


“During the month we booked a significant number of MAXjet passengers on our New York service as a result of our successful promotion to honour the MAXjet ticket price for a limited number of seats, following MAXjet’s filing for bankruptcy.  Silverjet is in a very strong position, not only with our superior service in terms of our 30 minute check in, flat bed and private jet experience, but also our financial position having just raised a further £22m of investment to fund our growth. Before MAXjet ceased to operate, our average yield was over 50% higher than MAXjet’s and our revenue per aircraft was two and a half times higher than MAXjet’s in our first half year of operation, as well as our fuel cost per sector being 23% lower.

“In addition to seeing an increasing number of enquiries from corporate customers, we continue to see a very encouraging rise in the number of repeat customers. I am delighted to report that over 20% of our customers who are booking have flown with Silverjet at least once before.


“With the well publicised possibilities of strike action in the coming weeks at BAA operated airports and with one of our competitors, we are also seeing a strong increase in bookings from corporate customers who are normally restricted from flying only with specific airlines. In addition, our Silverjet Set company loyalty scheme introduced in November has seen over 700 registrations since launch and is proving hugely popular with Silverjet’s business travellers.”

1st-31st December 2007
Available seats 15,600
Revenue seats 8,239
Load factor 52.8%
On time departures 85%