Eurail Group has named STA Travel as its new worldwide Sales Agent for Eurail Passes.Eurail Group manages the Eurail Pass range, allowing unlimited train travel in Europe for non-European visitors worldwide, and already has a wide distribution network with five Global Sales Agents and a direct sales web channel, Eurail.com. With this new deal they are expecting to expand the overall sales volumes, notably in the student and youth travel market.
Rene de Groot, Eurail Group’s Managing Director said: “Our vision is to expand our youth market and increase sales on a worldwide scale. By appointing STA Travel, an experienced and global player, whose expertise lies in the student and youth market, we expect to achieve this.”
Young travellers are an important target group for Eurail Group especially for the long duration, multi-country passes, as they often have the time, energy and sense of adventure to discover as much of Europe as possible. 57% of all Eurail Global Pass passengers are under the age of 26. This group gets significant reductions with Eurail and travels in second class paying less than two thirds of the standard first class fare.
The potential to expand this market is a certainty; the student and youth travel market worldwide is growing rapidly. According to experts it’s expected to grow by 27% across all regions in the next 5 years(1). By appointing STA Travel, Eurail Group can be sure it has a representative in the market who understands the travel needs of this important segment.