Alterian has announced that One&Only
Resorts has chosen its Operational Marketing software, Communicator, to
provide a web-based brand communications centre and improve the efficiency
of its marketing operation.Communicator has replaced time consuming manual processes and disparate
software systems, connecting all parties involved in One&Only’s global
marketing operation, including its central brand team and sales office in
North America, sales offices in the UK, France, Germany and Russia and
select tour operators worldwide.  One&Only examined alternative systems but
selected Alterian because of its integrated content and digital asset
management, ease-of-use for non-technical staff and industry-proven
capabilities.

Alterian will be demonstrating Communicator at this year’s ad:tech event at
London’s Olympia, 26-27 September, stand 268.

Part of the Alterian Marketing Services Platform, Communicator helps
One&Only create and distribute marketing content and optimise its marketing
operation by allowing easy central management of its brand.  The new system
supports a variety of marketing processes - for example, allowing local
resorts to work with their marketing agencies on campaigns, while still
allowing central approval, or allowing One&Only to promote marketing best
practice by sharing the most effective examples of campaigns and
collaterals.

New benefits available to One&Only include central management of all
digital media assets and automated email news update creation. Future
phases include extending the built-in content management tools to allow
local resort marketers to publish special offers, based on availability,
aimed at specific tour operators from the hundreds with which they work.

Jenny Naylor, Brand Communications Director of One&Only, explained, “As
custodian of a very valuable luxury brand, it is essential that One&Only
can easily and correctly apply its brand across all marketing activities
around the world and ensure internal communication processes are as
efficient as possible. With Communicator we’re able to deliver brand and
marketing information effectively across all our channels and interact
quickly with all stakeholders. Alterian’s experience of working with other
major brands was also a key proof-point for us.”

“Alterian is delighted to have another prestigious client select our
software to reinforce its brand management process and enhance marketing
operations,” commented David Eldridge, CEO, Alterian.  “Communicator
provides a solid foundation for One&Only to grow its marketing
capabilities, safe in the knowledge that brand value is being maintained
around the world.  Already being used by companies such as Bentley Motors,
Communicator helps marketers meet the increasing demand for improved
efficiency and accountability.”
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