Viator is debuting its enhanced website with several new features to help travelers uncover unique trip activities and tours at the best prices. 

Some of the most popular features and content Viator has been testing include Star Ratings and Customer Reviews (posted only by actual travelers), an acclaimed Travel blog (travelblog.viator.com), Suggested Itineraries and First-Timer Guides, Top 10 lists, Expert Picks, and Shareable Wish Lists.  Since Viator began introducing these enhancements, customer registrations, repeat visits and conversion have soared as bookings have more than doubled from just a year ago.

“The most memorable part of a traveler’s trip isn’t the flight or the hotel, it’s what they choose to do while at their destination,” according to Viator, Inc. founder and Chairman, Rod Cuthbert, referencing findings of a Harris poll of online travelers the Company conducted while remodeling its website. “We’ve given Viator.com a makeover and expanded our content and functionality to make it easier for travelers to plan what they’ll do at their destination to create unforgettable experiences at an unbeatable value.”

Most travelers research their trip and activities online before they travel, which can be a daunting process, especially when traveling to a new destination or a foreign country as nearly 3 out of 4 Viator customers are doing.  By carefully selecting and pre-screening local tour operators and activities, Viator helps travelers save time and money by eliminating steps and guesswork about operator reliability and competitive pricing.

Through Viator, travelers have access to a wide range of tours and activities that come in all shapes and sizes to meet a variety of interests.  Viator offers passes to the world’s most iconic attractions, such as the Eiffel Tower and Alcatraz, and off the beaten path excursions like trekking over New Zealand’s most active volcano and exploring Barcelona’s backstreets while enjoying Tapas with the locals.  Travelers can also uncover little-known gems such as an intimate, after-hours tour of the Vatican Museum and Sistine Chapel, a private helicopter excursion to the Grand Canyon for champagne on the rim, or the chance to be a dolphin trainer for a day in Cabo San Lucas. 

“The variety of activities on Viator.com covers all seasons in every corner of the world and allows travelers to put a unique twist on the traditional while uncovering things to do they didn’t even know they could,” Cuthbert continued. “Researching and booking trip activities ahead allows travelers more time to enjoy their trip and avoid the disappointment that invariably happens if they wait until arrival and find their desired activity is sold out.”

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