New appointment for Emirates Holidays


Emirates Holidays has appointed UAE national Dina Al Herais to the newly-created position of Vice President Commercial Operations. The appointment, effective immediately, is to drive the division’s global distribution and revenue growth plan.

Al Herais will assume responsibility for all Emirates Holidays current Commercial Operations in source markets in Europe, C.I.S countries, Middle East, Africa and Asia. Among her immediate priorities would be the strengthening of relationships with travel trade partners, boosting sales, negotiating and implementing enhanced distribution channels.

Al Herais has built up a strong set of credentials in Commercial Operations, joining Emirates as a trainee in 1994, and subsequently working at the airline’s outstation offices in South Africa, Tanzania, Cyprus, Egypt, and more recently as Area Manager in Jordan. She is credited with consistently achieving double-digit year-on-year revenue growth in her previous assignments.

Emirates Holidays’ Senior Vice President, John Felix said: “Emirates Holidays is extending its global reach and entering new markets. This is the right time for Dina Al Herais, who comes with a proven track record in commercial operations and revenue optimization, to join the department and provide dedicated leadership and management in implementing the distribution and revenue growth plan. I am confident her strong direction to regional commercial units will increase the momentum for Emirates Holidays to achieve its commercial targets”.


Al Herais noted: “Currently, Emirates Holidays is the largest tour operator in the Gulf and Middle East, with plans to achieve similar status in other parts of the world. I am delighted to be joining the division at this exciting juncture as it sets up and expands its operations in new, robust markets such as China and India. With the support of my enthusiastic team, I am confident of succeeding in my role.”

Al Herais graduated from the U.A.E. University, and subsequently reinforced her aviation knowledge with an intensive training programme in International Airline Management.