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Viator release new Viator Partner Programme

Viator, Inc., the parent company of, the resource for researching and booking trip activities and experiences, has released a completely redesigned and revitalized affiliate distribution platform. The new Viator Partner Programme gives travel and lifestyle websites the ability to offer their own users the market’s most robust range of sightseeing tours, activities, attraction passes and event tickets. Through Viator’s Partner Program, originally launched in 2001, companies including major commercial and low cost airlines, hotel and resort companies, destination sites and online travel agencies can offer their customers direct access to a selection of more than 5,500 tours and activities in more than 450 destinations worldwide. In addition to helpful resources like customer reviews, star ratings, and suggested itineraries, Viator’s in-house travel experts have hand-picked respected and trusted local operators to ensure good quality and value, extremely important considerations for travelers. Viator’s Partner Program currently provides more than 1,000 active affiliate partners with additional revenue potential by supplementing their current offering with more of the products their customers need to plan and book the perfect trip.

Viator founder and Chairman Rod Cuthbert said the new Partner Platform makes integrating tours and activities a “no-brainer” for partner sites. “We listened carefully to our existing partners and added many new features they had been asking for,” said Cuthbert. “With the industry’s interest in and need for ancillary revenue sources growing rapidly, this is a timely update to our well-established affiliate distribution program.”

By utilizing the Viator distribution platform, partners eliminate the costly contracting, maintenance and operations associated with the sourcing of world-wide tour content in-house. Through the enhanced platform and online tools, partners can customize their own white label sites with options of HTML headers, configurable marketing modules, smart “widgets” and XML data feeds. Additional features of the enhanced Viator Partner Program include:

  * A completely new and improved User Interface

  * An easy to edit CSS template for advanced users

  * Superior search and product taxonomy

In most cases, Viator partners can have their site configured and ready for bookings in less than 30 minutes and earn commissions on every sale - all with no set-up costs or monthly account fees