Utell expands in Latin America

Utell Hotels & Resorts has signed two properties from Chilean Resort & Casino
company, Enjoy, to its representation and marketing services.

The two five-star properties, Hotel del Mar in Viña del Mar, and Hotel del Lago in
Pucon, are among a total of five (including three planned) under the Enjoy brand
that will benefit from Utell’s electronic distribution and international marketing
efforts. Given the growth of travel to Latin America, the need to more strategically
reach customers has grown for properties such as Enjoy’s, according to Piro
Hernandez, regional director of Latin America for Utell.

“Enjoy Resort & Casinos currently has no electronic distribution or any sales &
marketing representation for these two properties,” said Hernandez. “The team at
Utell Hotels & Resorts looks forward to bringing value to Enjoy and working with
them to increase their market share through Utell’s distribution, sales & marketing
network. With Utell’s recent success in the Latin America region, we are confident
we can bring Enjoy excellent results.”

Utell has 181 hotels in Latin America and the revenue for these properties has
increased 25 percent over the last year. With this revenue growth potential, Utell
is ideal for handling the needs of properties emerging on the global tourism scene,
according to Eduardo Garcia Fanta, sales manager for Enjoy.

“Enjoy is a leader in the Chilean market for leisure entertainment, but with
world-class properties like the Hotel del Mar and Hotel del Lago, we need to
establish our brand as a leader beyond our borders,” said Garcia Fanta. “The
international influence and recognition of the Utell brand made it the ideal
solution for getting Enjoy noticed on the world stage.”


Utell Hotels & Resorts currently represents more than 700,000 rooms worldwide and
provides hotels access to 4 major GDS’s and more than 1,000 Web sites around the