Superclubs looks to Jamaica growth

5th Sep 2007

SuperClubs Resorts is consolidating its senior management positions among its hotels in Jamaica, specifically in Runaway Bay and Negril.  This restructuring move will streamline operations, creating a more cohesive management network in the region to ensure the overall quality of the SuperClubs product remains consistent.  The transition will not affect day-to-day operations at the resorts, or alter the guest experience.  SuperClubs has 21 hotels open or under development in the Caribbean, Bahamas and Latin America.
“By re-engineering our management setup, we’ll preserve our resorts’ commitment to great value and exceptional amenities packages while achieving greater efficiency and better utilizing the extraordinary depth of talent that exists within the company,” said Executive Chairman John Issa.
Kevin Levee, general manager of Hedonism III since its opening in 1999, will expand his supervisory role to include sister property Breezes Runaway Bay, replacing outgoing general manager Cheddy Parchment.  Similarly, Grand Lido Negril Resort & Spa general manager, Roberto Pellicia, will now also serve as general manager of neighboring property Hedonism II.  Richard Bourke, who was appointed general manager at Hedonism II in 2003, will transfer from Negril and lead the team at Starfish Trelawny, replacing John Moorhead. 
“These changes will guarantee that SuperClubs’ trademark approach to all-inclusives remains ‘Super-Inclusive’ in every way - ensuring that our first-time and repeat guests alike will continue to enjoy the very same wide-ranging, consistently high levels of service, value and amenities they’ve come to expect from SuperClubs,” Issa added.
SuperClubs’ strengthened structure for growth comes at a particularly opportune moment of expansion and new openings.  Its first Brazilian Starfish resort, the 203-room Starfish Santa Luzia celebrates its soft opening on September 13.  Rooms, on the beach, Negril premiers on December 15 in Jamaica, while construction continues at two Latin America ventures:  300-room Breezes in Playa Blanca, Panama, and 330-room Breezes Buzios, near Rio de Janeiro, Brazil.



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