Destination cruise line, Voyages of
Discovery has created a new website, www.antarcticadiscovery.com, dedicated
to Antarctica. The site responds to the increasing popularity of user
generated websites and networking whilst updating the image of Antarctica
and how it is perceived as a destination by those who visit.
  Passengers, crew and onboard lecturers are able to upload their own
photos, video clips and journals detailing their unique experiences. There
is a strong focus on people, landscapes and wildlife and the vast array of
original and previously unseen images portray a vivid and contemporary
image of the continent as it exists today, not hundreds of years ago.
  One of the site’s useful innovations is the ability for places,
journals and photos to be pinpointed onto an interactive Antarctica
satellite map. This provides an even greater depth of understanding and
illustration to the content provided, where users can not only read a
journal, but also see the exact place it was written.
  Voyages of Discovery Managing Director, David Yellow, states: “It’s all
too easy for travel companies to portray Antarctica as the last great
pioneering destination on earth, with obvious connections to past explorers
used to make a common link. We feel as a company that it is time to update
this image. The truth is that Antarctica is “on the radar” of many more
people than even 5 years ago. The continent has a high profile in the west
and it is not just viewed as a pioneering destination anymore. However, the
Antarctica we see today is still the most beautiful place on the planet. It
is still wild, with nature very much in charge and it is still more
dramatic than any other landscape. This website has been built to allow our
passengers, crew, lecturers and other people involved with us to tell their
story and present an updated image of this beautiful continent.”
  The website has a number of other features which demonstrate Voyages of
Discovery’s fresh approach to promoting destinations. These include
detailed location summaries, biographies of contributors, photo and caption
galleries, video players, and tools for sending images and page links to
other people that may be interested, enhancing the community feeling.
  Yellow adds: “Voyages of Discovery is committed to responsible tourism
and bringing an experience of a lifetime to our passengers, letting them
witness first-hand the power of nature. This website, in short, is
dedicated to those experiences, a true reflection of Antarctica that will
constantly update itself. As a leader in discovery travel, we are very
excited to have created a website that communicates the true notion of
discovery.”
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