Shangri-La Hotels and Resorts, Asia Pacific’s leading luxury hotel group, has unveiled its new look website at www.shangri-la.com. Featuring a
completely re-vamped design and layout, the website also offers expanded
content, added site options, enhanced navigation usability and provides
on-line visitors with greater insight into the Shangri-La brand, a
critical imperative given the group’s rapid expansion into new Western
The most dramatic transformation greeting web visitors is the extensive
usage of emotive and striking imagery with a cinematic presentation.
Hundreds of new hotel photographs, with Asian motifs in the border
designs, enhance visitors’ knowledge of the hotels and their distinctive
Asian spirit. Featured on the revamped site is an enhanced web booking
function, which allows visitors to book their selected room directly on
individual hotel pages. The new design also condenses the number of
content selection options to three - Find a Hotel, Rates and
Reservations, and Plan an Event - with each section containing more
interactive content and comprehensive details on Shangri-La hotels.
The US$2 million website re-design project was conducted by MetaDesign, a
San Francisco, California-based agency recognised for its cutting-edge
abilities in creating and reinforcing brand identity.
Hong Kong-based Shangri-La Hotels and Resorts, Asia Pacific’s leading
luxury hotel group, currently manages 50 hotels under the five-star
Shangri-La and four-star Traders brands, with a rooms inventory of over
24,000. The group has over 40 projects under development in Canada,
mainland China, France, India, Japan, Macau, Maldives, Philippines,
Qatar, Seychelles, Thailand, United Arab Emirates, United Kingdom and the
United States. For more information and reservations, please contact a
travel professional or access the website at www.shangri-la.com.