aloft breaks ground in Montreal

Starwood and aloft hotels have announced the groundbreaking of its first aloft hotel in Canada, aloft Montreal Airport.Located right at the entrance to the Pierre Elliot Trudeau International Airport and just minutes from the heart of the city, the 136-room aloft Montreal Airport will be developed as a joint venture by Silver Hotel Group and Northampton Group Inc. Slated to open in 2008, aloft Montreal Airport will offer business and leisure travelers easy access to downtown Montreal and its nearby local attractions.

“As the largest bilingual city in North America, Montreal is known for its old world charm, modern-day sophistication and unparalleled diversity,” said Ross Klein, President of Starwood Luxury Brands Group and aloft hotels. “With the addition of aloft Montreal Airport, the first aloft to break ground in Canada, we are bringing guests a little joie de vivre to their everyday travels by offering them a fun new way to play and stay.”

“We are very excited to bring the aloft brand to Canada and Montreal,” stated Deepak Ruparell, President of Silver Hotel Group. “We feel it is an exciting, fresh and innovative brand that will compliment the modern chic culture that Montreal is known for. We are also keen on building our existing relationship with Starwood Hotels and Resorts and look forward to growing our portfolio with more of their brands.”

“The aloft brand—stylish, social, and energetic—meshes closely with our vision of Northampton’s future growth. To break ground on the first Canadian aloft brand hotel in Montreal is particularly fitting,” said Vinod Patel, President and CEO of Northampton Group. “Montreal, with its appealing mix of urbanity and energy, has long been a favored hotel locale for us. With our partner, Silver Hotels, we look forward to creating a new destination in the Montreal market; and in several other urban locations throughout the country.”

As a Vision of W Hotels, aloft is shaking up the lodging industry with urban-influenced design, accessible technology, style and a social atmosphere. aloft offers a total sensory experience, with guest lofts featuring loft-like nine-foot ceilings and oversized windows to create a bright, airy environment. The centerpiece of the loft room is the ultra-comfortable signature bed, and large stylish bathrooms complement the guest experience with oversized walk-in showers and amenities created by bliss(R) spa. Each guest loft is also a combination high-tech office and entertainment center, featuring wireless internet access and plug & play, a one-stop connectivity solution for multiple electronic gadgetry such as PDAs, cell phones, mp3 players and laptops - all linked to a large flat panel HDTV ready television for optimal sound and viewing.

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Designed in conjunction with world renowned David Rockwell and the Rockwell Group, aloft stays true to the W Hotel brand’s heritage, offering atmospheric public spaces designed to draw guests from their rooms to socialize and make friends. Guests can read the paper, work on their laptops via hotel-wide wireless internet access, play a game of pool or grab a drink with friends at the re:mix communal lobby area and bar w xyz. The re:charge fitness centre and splash, the indoor or outdoor pool, give travelers options to de-stress and re-energize; while re:fuel by aloft, a one-stop food and beverage area, offers sweet, savory and healthy food, snacks and beverages to grab & go, 24-hours a day.
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